AIG Plan for 100
We partnered with AIG’s group plan marketing team on this microsite.
Coinciding with their 100th year as a company, AIG launched a campaign dedicated to educating and empowering Americans to prepare for longer lives and retirements that could last four decades or more. We designed and developed a microsite that included white papers, videos, podcasts and other assets utilized by their groups.
- Discovery & Strategy
- Web Design
- CMS Development
- Podcast Integration
We took the lead in publishing a branded podcast, then integrated it directly into the microsite for a custom user experience.