NTI
Implementing a comprehensive brand and digital transformation to position a growing technology integrator as an industry leader.
National Technology Integrators (NTI) provides enterprise-level technology solutions for government agencies, educational institutions, and corporate clients nationwide. With over three decades of experience, NTI specializes in comprehensive AV design, installation, and maintenance services that enhance how organizations communicate and collaborate. Their certified technical professionals transform physical spaces into technology-enabled environments that drive efficiency and improve user experiences.
- Brand Strategy
- Brand Messaging
- Logo Design
- Visual Identity Design
- Content Development
- Web Design
- Headless CMS Development
- Marketing Collateral
The Challenge
After a decade of exponential growth and several strategic acquisitions, NTI faced multiple brand and digital challenges:
- Unifying their expanded service offerings across multiple companies
- Showcasing their evolution into a full-service, end-to-end technology solutions provider
- Creating an attractive, easily-updatable portfolio section to highlight their impressive work
- Developing a more mature brand identity that reflected their growth and industry leadership
- Modernizing all company websites to better represent their capabilities and services
NTI had built an excellent reputation and strong client base, but their brand identity and digital presence had not kept pace with their expanded capabilities and market position.
Our Approach
We implemented a comprehensive brand and digital transformation process that addressed both immediate needs and long-term growth:
- Discovery & Research: Conducted in-depth interviews with key stakeholders across all companies, uncovering crucial insights and competitive advantages
- Messaging Development: Crafted authentic brand and marketing messaging that reflects how they naturally communicate with clients
- Visual Identity System: Created a refined, professional identity system that reflected NTI's maturity and leadership position
- Web Architecture: Developed a unified backend infrastructure that efficiently manages and supports all company sites
- Portfolio Showcase: Developed a dynamic, easily-updatable portfolio system that effectively demonstrated their impressive project history and capabilities
- Marketing Ecosystem: Extended the refreshed identity across multiple touchpoints including proposal designs, presentation templates, truck wraps, and more
Content Strategy & Brand Voice Development
NTI needed website content that effectively showcased their expanded service portfolio while highlighting the core values shared by both NTI and their clients. Through targeted interviews with NTI's leadership team and departmental service leads, we uncovered key insights into their solutions and strategic priorities. These discussions informed our development of precise, impactful messaging featuring compelling headlines and supporting content tailored for maximum clarity and engagement. The result was a polished narrative that authentically captured NTI's expertise and distinctive voice, creating meaningful connections with their target audience.
Moodboards to Establish Direction
We created focused mood boards presenting distinct design directions for NTI, establishing a shared visual language between our team and the client. This foundational step allowed us to align expectations early before investing in detailed design development. Surprisingly, NTI embraced significant change, selecting a direction that departed boldly from their previous aesthetic—reflecting both their business evolution and the refined vision for their new headquarters.
Logo & Visual Identity
Guided by our mood board explorations and messaging insights, we developed a sophisticated visual identity that positions NTI as a mature, forward-thinking industry leader. The centerpiece is a sleek logotype built from three bold, interconnected letters—N, T, and I—embodying strength, simplicity, and innovation. The identity extends through complementary graphic elements, including distinctive patterns and consistent iconography that maintain cohesion across all applications.
Colors & Typography
NTI's brand identity features a sophisticated color and typography system:
- Strategic Color Palette: Light Natural for warmth, Patina for modern distinction, and Charcoal for professional contrast
- Thoughtful Typography: Public Sans as the primary typeface, chosen for its clean, legible design and extensive family that supports all communication needs
- Distinctive Styling: Lowercase headlines with tight leading and strategic color separation between rows, creating instant recognition even before the logo appears.
Website Design & Development
The NTI digital experience balances technical information with rich visual storytelling:
- Component-Based Design: Creates visual consistency while allowing NTI's team to easily create new content while maintaining brand integrity
- Technical Architecture: Built as a headless CMS using Craft and NextJS for optimal performance and maintainability
- Multi-Site Management: Leverages Craft's native capabilities to maintain both the primary NTI site and related company sites, sharing content elements where appropriate while preserving brand distinction
Branded Collateral
We developed a comprehensive suite of branded materials ensuring consistency across all client touchpoints:
- Core Business Materials: Proposal templates, presentation decks, letterhead, and company overview documents
- High-Visibility Applications: Fleet vehicle wraps that transform service trucks into moving brand ambassadors
- Environmental Integration: From prominent exterior signage to interior wayfinding throughout NTI's new headquarters, demonstrating how the visual system scales effectively from digital to dimensional expressions
Results
As a result of our work, NTI now presents as a mature brand and leading national player in the AV integration space. Their comprehensive identity system has unified communications across all touchpoints and empowered internal teams with tools to maintain brand excellence independently. Client feedback indicates elevated perception among their target audience, particularly with larger institutional clients, while the unified approach has streamlined marketing operations and reinforced connections between service offerings across their family of companies.
Kadeau’s branding expertise and technical knowledge gave us complete confidence from day one. They've earned their place as our go-to partner for future projects.
