The Hardscape Exchange
A custom ecommerce experience for homeowners and contractors.
The Hardscape Exchange was founded to be the premier online hardscaping supply store for Northern Virginia and the greater Washington, DC metro region. We helped shape a brand that reflects this premise, positioning the company as providing high quality products by delivering an elevated visual identity and exceptional user experience.
- Brand Identity
- Creative Direction
- Web Design
- Custom Ecommerce
Local Service Area
The Hardscape Exchange delivers directly to homes and job sites in their local service area. We developed custom functionality that requires customers to enter their delivery zip code before they are able to add and products to their cart.
We developed the ability for contractors to register their company, and upon loggin in receive discounted pricing. We also developed a mobile-friendly contractor catalog for ease of ordering.
Custom Product Pages
We designed and developed the product pages to best accomodate the features of each product line. In addition to posting color swatches and product variations, store editors are able to indicate applications, specifications, and upload PDF resources for each product.